Social Recruiting
Recruiting has changed drastically in the past decade. Businesses must rapidly grow their workforce in an increasingly competitive landscape. In order to attract top talent, social recruiting strategies are pivotal.
The job market is shifting. Not only are companies searching for new skill sets and talents, but the way that businesses find their ideal candidates has turned on its head. In fact, 49% of HR professionals say their organisation plans to increase virtual methods of recruitment and candidate engagement.
The question for modern organisations is: how can you make this work to your advantage? As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent.
Social media recruiting through employee advocacy and referrals could allow companies to tap into brand new spheres of talent. In fact, plenty of businesses have already explored the social recruiting game. Nine out of ten brands now use some manner of social media to source, attract and engage their new recruits.
Social recruiting can serve as a complement to traditional recruiting methods. However, social recruiting is also quickly taking over traditional recruitment as the norm.
Recruiters find that social media allows them to narrow the candidate pool more effectively and quickly find qualified individuals.
When businesses implement social recruiting strategies correctly, they get their brand message across numerous social platforms while showing potential candidates an enticing picture of what their company culture is like. In fact:
- 96% of job seekers use social media when conducting a job search. (CareerArc)
- 49% of professionals follow companies on social media to stay aware of job opportunities (LinkedIn)
- 81% of jobseekers want to see job opportunities posted to Facebook (Link Humans)
- 78% of recruiters expect social media recruiting activities to increase (Jobvite)
- 46% of companies said social media recruiting investments are a focus in 2020 and beyond (Jobvite)
- Instagram recruiting more than doubled between 2017 and 2020 (Jobvite)
- Nearly 40 million people search for jobs on LinkedIn each week (LinkedIn)
- 71% of U.S. hiring decision-makers feel that looking at candidates’ social media profiles is an effective way to screen applicants (Link Humans)
Targeted Social Media Job Ads
Present your job vacancies on the platforms, websites and even apps that your target audience are using every day with our hyper-targeted campaigns.
Show your job advert to the more relevant candidates
Target the right talent, at the right time, with the right message
- Posts on your own social media pages are limited to people who follow you. In fact, less than 5% of your followers will see your posts. If you’re serious about adding top talent to your team, you need to reach a bigger and more targeted audience on social media. You need to invest in social media ads.
- Reach your ideal candidates with a tailored targeting ad strategy based on users’ demographics, interests and job experience that fit your job specs.
- Your job advert will be seen by both active and passive job seekers who match your job specifications.
- Setting up an efficient ad campaign is not easy. It demands time and expertise.
We manage the whole process for all your job adverts so you can focus on your business.
- Don’t wait for candidates to find and apply for your job. Show your advert to people who match your job criteria and increase your chances of making the ideal hire!
Solution
The answer is simple: Reach talent where they spend most of their time – on social media.
Active & passive candidates
Reach both active and passive candidates with the right job ad, on the right platform, at the right time.
Proactive & hyper-targeted ads
Your job adverts will be shown to candidates based on the demographics, location, behaviour, interests and skills required for the job.
Cost effective
You will hire faster and better.
Employer Branding
Build an effective and strategic employer brand and be seen as a desired place to work – making the hiring process even easier.
Social Media Management
All your social media job adverts managed for you, from beginning to end so you can focus on your day-to-day work.
Peace of mind
Receive statistics each month showing how well your campaign performed.
Recruitment Content Management
Our strategic approach
- Establishes separate recruitment social media channels for your organisation
- Post at least once a week across your platforms
- Increases followers and like with key talent
- Develops a pool of talent for when you need to recruit
- Establishes you as an employer of choice
- Posts can be promoted to key, targeted audience demographics for open vacancies
Plan and Strategise
- Work in partnership with your dedicated account manager to create posts and content
- Benefit from our research tools to best promote channels
- We research and create hashtags to promote posts to your target audience
- Promote posts to hyper-targeted passive audience to gain applications
- Promote post help tailor and audience with likes, shares and follows that grow your audience for future positions
- Relevant and engaging posts help build an audience to interact with on future positions
Effective Reporting
- Monthly reporting and statistics
- Customised metrics allowing you to tailor your reports according to your needs and objectives
- Complete transparency, security and freedom of your data
